Insight7™ is Inbound7's proprietary strategic framework, developed through years of strategic video work across businesses and organisations of every size and sector.
It was created to solve a problem that affects most businesses and organisations.
The right video is only valuable when it's in the right place, doing the right work, at the right moment in a journey.
Most video doesn't do that. Not because the production is wrong.
Because the strategic diagnosis didn't happen first.
Insight7™ is that diagnosis.
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What the Insight7™ Framework identifies
Applied to your specific business or organisation, the Insight7™ Framework maps the journey in focus.
- It identifies where friction is slowing progress.
- Where trust is being built, or quietly lost.
- Where understanding is breaking down.
- And where the right video, positioned correctly, would change the outcome.
How the diagnosis works
The Framework doesn't start with a format or a brief.
It starts with a structured diagnostic, built around the goals of the journey, the friction affecting progress and the impact on your business or organisation.
From that diagnosis, it determines what is needed, where it is needed and how it needs to work to resolve the friction, build the trust and move the journey forward.
The result is a Blueprint, a complete, prioritised Video Roadmap built entirely around what the diagnosis reveals.
We start with the journey, not the video
A journey is the route someone moves through before they understand, trust, decide, act or engage.
That might be a sales journey, where a buyer moves from early interest to confident enquiry.
It might be a client experience journey, where a new client needs reassurance, clarity and consistency after saying yes.
It might be a training journey, where knowledge needs to be understood, retained and applied.
Or it might be an internal communication journey, where people need to understand an important message, believe it and know what it means for them.
Each journey has different objectives, different friction and different stages of the relationship to navigate.
What strategic video needs to achieve in a sales process is fundamentally different from what it needs to achieve in an L&D programme, a client onboarding experience, or an internal communication campaign.
That is why the Insight7™ Framework is structured around one journey at a time, diagnosed in full, before anything is recommended.
The seven core pillars
At the heart of the Insight7™ Framework are seven core pillars.
Together they provide the structural depth behind every diagnosis, each addressing a distinct dimension of how strategic video needs to work across a journey.
They are what makes every Blueprint recommendation specific rather than generic.
They are the reason no two Blueprints are ever the same.
What makes the Insight7™ Framework different?
Insight7™ is not a content model.
It is not a campaign idea or a collection of video recommendations.
It is a strategic methodology, built around seven core pillars, for diagnosing where strategic video needs to work harder and determining precisely what needs to change.
That is what makes every Blueprint specific.
That is what makes it different.
Ready to see the Insight7™ Framework
applied to your specific situation?
A discovery call is the most direct way to find out.